On this episode James talks with Joel Evans, MD about how the Institute for Functional Medicine has created content for their programs in response to COVID-19.

Welcome to the Evolution of Medicine podcast! In this episode, James Maskell sits down with Theresa DePasquale, CEO of Capture Social Group, to discuss how to use Instagram and its features for growing your brand.

Welcome to the Evolution of Medicine podcast! On this episode, James Maskell sits down with Yael Joffe, RD, PhD,to talk about the kickoff for 2021, the year of re-invention. They discuss genetics and genomics, and how they could change the profession of nutrition. Yael shares her insight as a dietician on powerful strategies for nutritionists and dieticians with functional medicine. If you are interested in nutrition and want to get in a new mindset for 2021, then this podcast episode is for you!

Highlights include:

• The hierarchy within medicine and how the meetup groups are there for everyone to share and discuss their practices together
• Looking deeper into nutrigenetics: How do my genes behave?
• Discussing what “new nutrition” is and how it is accurate than just looking at genetics
• And so much more!

Welcome to the Evolution of Medicine podcast! On this episode, guest host Kristen Brokaw sits down with Ari Meisel, founder of Less Doing. 

Welcome to the Evolution of Medicine podcast! On this episode, James sits down with Christopher Mote, DO, DC, IFMCP, and Tom Guilliams, PhD to discuss HPA axis dysfunction and stress. 

Welcome to the Evolution of Medicine podcast! On this episode, James sits down with biochemistry professor and prolific researcher Dr. Leon Schurgers of the University of Maastricht. Much of Dr. Schurgers’ research has centered on vitamin K and cardiovascular risk. In this half hour, James and Dr. Schurgers talked about calcification of the heart and the role of vitamin K2 in reducing cardiovascular risk. The conversation also covered vitamin K2 supplementation, and what to look for in the products available. This is a must-listen for any practitioner on the front lines of functional integrative medicine! Highlights include:

• Dr. Schurgers’ research journey and how he has helped shape the role of K vitamins in functional integrative medicine
• The causes of calcification and how vitamin K2 affects this process
• Where the research stands on vitamin K2 and cardiovascular risk
• Best practices for testing vitamin K levels
• And so much more!

Resources mentioned in this episode:

www.researchgate.net/profile/Leon_Schurgers

Welcome to the Evolution of Medicine podcast! In this episode, James sits down with Lara Salyer, DO, a functional medicine physician and Practice Accelerator alum who is innovating healthcare practice and tackling a major issue affecting physicians across the healthcare spectrum: burnout. Her new book, Right Brain Rescue, teaches clinicians how to access their inner creativity, which she refers to as the “Sixth Vital Sign.” Dr. Salyer’s story is a great example of innovation on the front lines of healthcare, and her insight is invaluable to any practitioner ready to radically transform their career and build a life of purpose. Highlights from this episode include:

• The “Sixth Vital Sign” and what that means for patient care
• How the Practice Accelerator can be a catalyst for practice transformation and growth
• How Dr. Salyer is bringing functional medicine to a growing number of physicians
• How tapping into creativity helps practitioners build resiliency and improve empathy
• And so much more!

Resources mentioned in this episode:

Right Brain Rescue

Practice Accelerator

Welcome to the Evolution of Medicine podcast! On this episode, James talks with Abbi Linde, PharmD of HomeTown Pharmacy, a regional chain of pharmacies across Wisconsin and Michigan. But this team of pharmacists is so much more than just a regional pharmacy network—they are community providers who know their patients on a personal level and are bridging the gap between patients and functional medicine. HomeTown Pharmacy is leading the way in shifting pharmacies from product-based businesses to service-based businesses. If you’re a practitioner listening to this episode, you’ll hear why it makes sense to connect with your local independent pharmacist, and how you can partner to deliver even better patient care in your community. Highlights from this episode include:

• The HomeTown Pharmacy model and how they’re doing things differently than the average independent pharmacist
• How pharmacists can play a critical role in building health resilience in their communities, and how that can be a gamechanger for pharmacy business
• The synergies that exist between functional medicine practitioners and functional pharmacists, and why it is worth it to invite your local independent pharmacist to your next Functional Forum meetup
• Why drug-induced nutrient depletion is low-hanging fruit for pharmacy business
• Essential reading for functional medicine practitioners and functional pharmacists alike
• And so much more!

Resources mentioned in this episode:

HomeTown Pharmacy

The Standard Road Map Series by Dr. Tom Guilliams

Supplementing Dietary Nutrients Road Map

Welcome to the Evolution of Medicine podcast! On this episode, guest host Kristen Brokaw talks with Dr. Jarrod Spencer, a sports psychologist, speaker, author and consultant, about helping healthcare providers overcome burnout in their careers. Just like athletes must continuously work on their mindsets and remain focused to perform at the top level, healthcare providers must take steps to support their mental resilience. The problem is, 92% of healthcare providers report feeling burned-out in their careers, and the majority also admit they would never seek professional help. As Dr. Spencer discusses in this episode, it’s time to erase the stigma of mental health challenges in the healthcare profession and empower providers to overcome burnout and become the best versions of themselves. Enjoy this incredible conversation! Highlights include:

• The striking similarities between athletes and healthcare providers
• How we can give a voice to the topic of mental health in the healthcare profession, which has long been stigmatized
• Steps healthcare providers can take to address burnout
• The importance of building a supportive, engaged team
• Why healthcare providers should consider consulting a psychologist to help keep their practices running smoothly
• And so much more!

Resources mentioned in this episode:

 mindoftheathlete.com

Welcome to the Evolution of Medicine podcast! On this episode, James interviews Olivia Joseph, DC, a chiropractor, Chinese medicine practitioner and clinical nutritionist from the St. Louis, MO area. Their conversation spanned the growth of her practice, how she markets her practice and attracts new patients, and how she has pivoted her practice during the COVID-19 pandemic. Dr. Joseph shared some great insight on how we can take a community-led practice model to the next level. Highlights include:

• Baseline principles for filling your practice
• How to get prospective patients to attend workshops (whether in-person or virtually) and ultimately book an appointment with you
• How marketing strategy has evolved over the years, and how even someone with no marketing or technology savvy can build a successful campaign
• Identifying a key staff member who can support the clinician in organizing and executing marketing strategy
• The major opportunity that exists for practitioners transitioning to functional medicine right now
• And so much more!

Resources mentioned in this episode:

thewellnessconnection.com

Practice Marketing Series, Episode 2: Niching

Practice Accelerator

SLIIM

Welcome to the Evolution of Medicine podcast! On this episode, James talks with Suzanne Keyes, PharmD. She is a pharmacist and certified functional medicine practitioner (IFMCP) from Oklahoma whose passion for patient care led her to becoming the go-to health resource in her community. In the process, she has transformed the typical pharmacy into a thriving business and wellness hub, complete with professional grade supplements and a vegetable garden. Whether you are a pharmacist or functional medicine clinician, you’re sure to learn something new from this episode—enjoy! Highlights include:

• A pharmacist’s journey to functional medicine, and how that journey informs patient care
• How pharmacists are in a unique position to help patients address the root causes of their ailments
• How pharmacists can deliver health and nutrition information to patients efficiently and effectively
• How pharmacists play a key role in the evolution of medicine and in community care
• Why the partnership between practitioner and pharmacist is more important than ever
• And so much more!

Resources mentioned in this episode:

Functional Medicine Pharmacists Facebook Group

Welcome to the Evolution of Medicine podcast! In this episode, Kristen Brokaw guest-hosts and interviews Benjamin Hardy, PhD, bestselling author and organizational psychologist. His latest book Personality Isn’t Permanent dives into fixed mindsets about who we think we are and how they can hold us back from achieving our goals and realizing our future selves. It was a great conversation, and one that all functional medicine practitioners, no matter where you are on your journey, should listen to—a ton of incredible insight shared. Highlights include:

• How the ways we explain ourselves can be a detriment to our future selves
• How labels can be both detrimental and helpful in personal development
• The concept of “future self” and how to get clear on your goals
• The difference between experience and learning
• And so much more!

Resources mentioned in this episode:

benjaminhardy.com

Welcome to the Evolution of Medicine podcast! In this episode, the fourth in our Practice Marketing Series, James sits down with chiropractor and author John Bartemus, a functional medicine doc from Charlotte, NC. John has built a very successful practice in the autoimmune niche, and he shares his insight on building digital marketing for his practice, specifically video marketing. John committed to making one educational video a day for a year and sharing them on his practice YouTube channel. He ended up exceeding his goal and build his practice exponentially by sharing his knowledge and expertise in a video format. His journey to successful practice marketing is one you can take, too. It was a super interesting interview with lots of tangible value for physician entrepreneurs. Enjoy! Highlights include:

• How to commit to creating and sharing a video every day to market your practice (John made a video every day for 411 days in a row—wow!)
• How to use video to market your practice, from pre-appointment to post-appointment
• The journey from practicing functional medicine clinician to published author and digital marketing wiz, and how you can make that journey, too
• And so much more!

Resources mentioned in this episode:

functionalmedicinecharlotte.com

Functional Medicine Charlotte YouTube channel

The Autoimmune Answer book

Welcome to the Evolution of Medicine podcast! In this episode, James talks with Michael Twyman, MD, a cardiologist from the St. Louis area, and dives deep into mitochondrial medicine. It’s a topic we’ve explored on the podcast before, but as more research is published highlighting the role of mitochondria in chronic illness, we want to continue providing up-to-date, valuable information to our practitioners. Dr. Twyman shares his knowledge of the latest research and how he is putting it into practice in his functional, integrative cardiology practice. A ton of wisdom shared in this episode—enjoy! Highlights include:

• The basics of mitochondrial medicine that practitioners need to know, plus more advanced research findings
• Educational resources for practitioners who want to dive deeper into this topic
• The symptoms and patient types that point to mitochondrial dysfunction
• And so much more!

Resources mentioned in this episode:

michaeltwymanmd.com

Practice Marketing Series, Episode 3: Diabetes Niche Funnel

Welcome to the Evolution of Medicine podcast! On this episode, James sits down with Brad Dyer, DO, a functional medicine practitioner from Kansas City. A former hospitalist, Brad has been practicing functional integrative medicine for a few years, but is making a big impact in his community. He talks about his journey to functional medicine, how he stays inspired and motivated in this field of medicine, and how he is integrating group visit care in diabetes treatment. There is so much to learn from this episode—enjoy! Highlights include:

• How Brad found functional medicine and knew he wanted to start practicing this way
• The turning point that helped him solidify his practice model and grow revenue
• The gamechanger that turned his practice marketing strategy into a major success
• And so much more!

Resources mentioned in this episode

The Community Cure book

premierintegrativehealthkc.com

Group Visit Toolkits

lifestylematrix.com

Welcome to the Evolution of Medicine podcast! In this episode, James sits down with Amy Mack, CEO of the Institute for Functional Medicine, to discuss IFM’s leadership in the functional medicine space and the pivots the organization has made in response to COVID-19. One of the biggest changes the organization faced was transitioning their Annual International Conference, considered one of the best and most well-attended educational conferences in functional medicine, to a virtual platform. While Amy acknowledges the challenges of building a virtual community, she is excited for all the 2020 conference has to offer, including perspectives on how we can build immune resilience within the fragile health of many populations. Highlights from this episode include:

• How IFM’s COVID-19 Task Force supports the functional medicine community and plans for its continued guidance during the COVID-19 pandemic
• How we can take ideas at the bedrock of functional medicine, like immune resilience, and bring them into the mainstream
• How IFM brought their Annual International Conference to the virtual space
• What attendees will learn at AIC this year, and new opportunities for engagement and networking virtually
• What IFM has planned for the future as the healthcare ecosystem continues to evolve
• And so much more!

Resources mentioned in this episode

IFM AIC registration

Welcome to the Evolution of Medicine podcast! In this episode, we have a special guest host filling in for James. Kristen Brokaw is the leader of the St. Louis Institute for Integrative Medicine. For the past decade, she has been building communities of functional medicine practitioners, helping them find their tribe and reach their potential in this space. She is joined by Bo Eason, former professional football player, actor, playwright, author, and one of Kristen’s mentors. Their high-energy, engaging conversation spans mindset, the power of stories, how saying “no” is a key to achieving greatness, and how functional medicine practitioners can still thrive, even during a pandemic. Highlights include:

• The power of stories and how the ones we tell ourselves shape our lives
• How to move past the “it’s not about me” mindset
• How you should be thinking about making a declaration in your life, while avoiding the tendency for perfectionism
• Why elimination is key to becoming the best at what you do
• How to find the silver linings in the COVID-19 pandemic and take the lead in your practice and community

And so much more!

Welcome to the Evolution of Medicine podcast! In this episode, James and Uli sit down with Tara Scott, MD, a functional medicine physician from Akron, Ohio and one of the stars of the Practice Accelerator. This episode is the second in our Practice Marketing Series, which will give functional medicine practitioners a step-by-step guide to taking their practices to the next level. Highlights include:

• What niching in functional medicine means, and how to determine your niche
• How a practitioner who initially resisted niching her practice went through the process and built a remarkably resilient practice that has withstood COVID-19 and other challenges
• How Dr. Scott found the Practice Accelerator and why she recommends the program to other functional medicine colleagues
• How education-based marketing and a digital infrastructure will fortify your practice
• Why a simple email autoresponder will be a gamechanger for your practice
• And so much more!

Resources mentioned in this episode

goevomed.com/accelerator-special

goevomed.com/pivot

lifestylematrix.com/

Welcome to the Evolution of Medicine podcast! On this episode, James sits down with his friend and colleague, Uli Iserloh, PhD. Uli is the Chief Operating Officer at the Evolution of Medicine and founder of Big Boost Marketing, where he helps practitioners build education-based marketing structures for their practices. This episode kicks off our Practice Marketing Series, which will give functional medicine practitioners a step-by-step guide to taking their practices to the next level. Highlights from this episode include:

• Understanding the “hero’s journey” in marketing and how using the method of storytelling can accelerate your marketing efforts and engage patients, both current and potential
• What an education-based marketing infrastructure would look like in your practice
• How the process of buying a car is actually quite similar to marketing a functional medicine practice (you might be surprised!)
• How to differentiate your practice and services when marketing to patients
• How to not only attract patients to your website, but also continue engaging with them via email and social media
• How to define your marketing message
• And so much more!

Resources mentioned in this episode:

functionalforum.com/category/group-visits

youtube.com/watch?v=Bi4tzleWU_Y

functionalforum.com/category/success-leaves-clues

Welcome to the Evolution of Medicine podcast! On this episode, James sits down with Julie Foucher-Urcuyo, MD, functional medicine physician, four-time CrossFit Games athlete, and host of the Pursuing Health podcast. Her talent and drive have made her well-known in both the functional medicine and CrossFit spaces, and she is poised to make a big impact in healthcare. It was an excellent conversation and I think you’ll learn a lot—enjoy! Highlights include:

• Understanding the synergy of functional movement and functional medicine
• Julie’s definition of CrossFit, and why she encourages people to look beyond common perceptions of the sport
• How CrossFit and functional medicine compare when addressing misconceptions and educating people on the health benefits each provide
• What it was like to pursue medical school while competing in the world of CrossFit
• What we can learn at the cross-section of resilience, CrossFit and the future of medicine
• And so much more!

Resources mentioned in this episode:

instagram.com/juliefoucher/

pursuing-health.com/ph-podcast/

pursuing-health.com/

goevomed.com/lmrc

Welcome to the Evolution of Medicine podcast! This week, Mat Boulé, osteopath and posturologist, joins us to discuss his work on posture and health creation. In our Year of Resilience, it’s the perfect time for Mat to share his insight on the significant role posture plays in health resilience and how resolving patients’ mechanical issues can transform other important lab markers. But I think the biggest takeaway you’ll get from this episode is an understanding of why the best medical teams need practitioners who can support and improve structural integrity. It was a fascinating 30 minutes—enjoy! Highlights include:

• What posturology is, and how this medical discipline has the potential to revitalize health creation and resilience
• How resolving mechanical issues can transform important lab markers
• The interconnection among structure, posture and inflammatory markers
• The body-self matrix and how it relates to the biopsychosocial model of care
• And so much more!

Resources mentioned in this podcast:
goevomed.com/lmrc

Welcome to the Evolution of Medicine podcast! In this episode, James continues the Group Visit Series with Swathi Rao, PA-C, who owns and operates a functional medicine practice in Indianapolis, IN. What makes her practice unique is the focus on the power of community in conjunction with group visits to inspire lasting lifestyle change in her patients. In addition to running successful group visits in her practice, Swathi has tapped into the local community, like restaurants and yoga studios, to build new business and maintain the health of the patients she’s seeing in-clinic. It’s an interesting avenue of the group visit model that we haven’t yet explored on the Group Visit Series, and I think it will really impact your perspective on group visits and how they can become integral to the communities they service. Highlights of this episode include:

• Swathi’s journey to functional medicine and to discovering the power of group visits
• How she separates group events for patients and group medical visits when billing insurance
• How she leverages the value of the group visit community structure for the benefit of both her community and her patient base
• How Swathi maximizes peer-to-peer interaction in her group visits
• Her tried-and-true strategies for recruiting patients to group visits
• Why some of her best referrals aren’t coming from the usual sources
• Her profound advice for practitioners who are still on the fence about group visits
• And so much more!

Resources mentioned in this episode:
goevomed.com/accelerator
functionalforum.com
bewellfamilycare.com

Welcome to the Evolution of Medicine podcast! In this episode, James sits down with Dallas Hartwig, who you’ll recognize as the co-founder of the Whole30 program and co-author of two bestselling books, It Starts with Food and The Whole30. He joins us on the podcast for the first time to talk about his upcoming book, The 4 Season Solution, and explore the fascinating role of seasons, starting inside the cell and emerging all the way through to the seasons of our lives. I think this book is really going to impact the future of our entire industry, especially regarding nutrition. This conversation with Dallas became one of my favorite podcast episodes ever, and I think you’re going to really enjoy it. Highlights include:

• The natural expansion and contraction cycles and how they are relevant to you and your practice, and to medicine in general
• How Dallas’s new book, The 4 Season Solution, could kill the diet book industry and help us rethink diet and nutrition education
• The concept of “chronic summer” and why it is so important to overall health and wellness
• How we can shift perception of change from loss to evidence of progression as we move through seasons of life
• Why conversations about patients’ seasons of life need to be happening in functional medicine practices to help practitioners get to the root cause of health issues
• And so much more!

Resources mentioned in this episode:
The 4 Season Solution preorder
dallashartwig.com

Welcome to the Evolution of Medicine podcast! In this episode, James talks with Michelle Peris, ND, creator and facilitator of Rebel Tribe, a community group of women seeking support and health education. She has successfully made group visits sexy—helping women of all walks of life and health statuses build their own tribes and improve their health and wellbeing. A common concern we hear from practitioners starting out with group visits is that their patients won’t be interested in participating. But what’s different about Michelle’s groups is that that they are aspirational; the foundation of the groups encourages people to grow into better versions of themselves, and to draw on the bravery of their co-members to do it. Functional medicine groups are inspirational in that way—they channel community into a force that is powerful enough to motivate lasting behavior change. It was an excellent 30-minute conversation with Michelle, and she shared great insight that will be valuable to anyone looking for strategies to successfully market group visits and recruit patients. Highlights include:

• What inspired Michelle to pursue group visits in her practice
• How to demedicalize the marketing of group visits and attract more participants
• Stories of transformation from Rebel Tribe groups
• How the Practice Accelerator helps facilitate group visits in any practice
• How Michelle plans to continue to grow Rebel Tribe in 2020 and beyond
• And so much more!

Resources mentioned in this episode:
poppyclinic.com/rebel-tribe
goevomed.com/accelerator
functionalforum.com/success-leaves-clues-series
goevomed.com/blogs/the-naturopathic-revolution-is-upon-us-will-you-lead
michelleperis.com/freebie

Welcome to the Evolution of Medicine podcast! In this episode, James sits down with team members from Functional Medicine of Idaho, a private practice owned by a husband-and-wife team. After starting their first practice in Boise, they joined the Practice Accelerator program and scaled their business to open a second location. They’re now building their third location as they continue to bring functional medicine is an effective, clear way to their patients. Hearing their journey, from where it started to their vision for the future to how they use group visits to help scale their business, is truly inspiring. But not only that, it provides a road map for any practitioner who is ready to take their practice to the next level. It was a fascinating, fun interview, and I think anyone who is passionate about moving functional medicine forward will enjoy it immensely. Highlights include:

• One practice’s journey from one location to two thriving locations and counting
• How to scale functional medicine so that it is both effective and profitable
• How to create boundaries for specific roles within a practice
• How functional medicine is thriving across the globe and even in rural locations, not just in major cities
• How the Practice Accelerator program helps practitioners scale their care and help more patients, without burnout or high overhead costs
• Where you can learn more about the Practice Accelerator program and when open enrollment begins
• And so much more!

Resources mentioned in this episode:
functionalforum.com/success-leaves-clues-series
goevomed.com/accelerator
funmedidaho.com/

Welcome to the Evolution of Medicine podcast! In this episode, James sits down with Dr. Asfia Aftab, a GP partner in the National Health Service in the UK and founder of the Birmingham Functional Forum meetup group. She is also one of the heroes of James’s book, The Community Cure. Dr. Aftab is a dynamic person, with an energy and passion for her work that is inspiring. Her commitment to her practice and to her patients is leading the charge toward a new era of the NHS. There is so much to learn from her in this episode, and we think you’ll really enjoy it. Highlights include:

• What inspired Dr. Aftab to pursue medicine and join the NHS
• How Dr. Aftab is creating change in the NHS
• Why the term “social prescribing” is trending in the NHS right now, and what it means for all functional medicine practitioners
• How Dr. Aftab uses online tools to create offline connections with her patients and colleagues
• How she implements group visits in her practice, and how she continues to grow and develop these groups with her patients
• How Dr. Aftab has built a community around the Functional Forum meetup group she founded—and how this can be a model for all meetup groups to follow
• And so much more!

Resources mentioned in this episode:

January 2020 Functional Forum
Prescribing Functional Medicine
Group Visit Series on EvoMed Podcast

Bioavailability vs. Microbiome Availability

Welcome to the Evolution of Medicine podcast! On this episode, James sits down with Dr. Tom Guilliams, who had our most-downloaded podcast of the year in 2019. Dr. Guilliams talks about a topic most clinicians have strong opinions on: bioavailability. With a background in molecular immunology and extensive research on nutrition and dietary supplement efficacy, Dr. Guilliams brings a unique and refreshing perspective to functional medicine clinicians of any discipline who are trying to get the best results with their patients. Highlights include:

• Bioavailability and the new science on what that looks like in the era of the microbiome
• How traditional herbal preparations can maximize microbiome availability
• How attempting to replicate the pharmaceutical model for dietary supplements has brought us to opposite conclusions simultaneously, and how this will be a refreshing conversation for the new decade
• How researchers are devising new ways of thinking about how evidence works in the evaluation of non-drug therapies
• The questions practitioners who want to maximize dietary supplement effectiveness should be asking
• And so much more!

Resources mentioned in this episode:

goevomed.com/lmrc

functionalforum.com/podcasts/podcast-phenotypic-flexibility

thecommunitycure.com

Tickets for PLMI Conference in Chicago