This week’s podcast continues our “Success Leaves Clues” series on “The Power of Video” and features Dr. Jerry Bailey, a chiropractor and functional medicine practitioner from Coeur D'Alene, Idaho and member of our Practice Accelerator program.

Dr. Bailey’s story starts out like many others; he had to find a way to set his practice apart in a small town already saturated with chiropractors.

What makes his story exceptional (and reproducible in any town) is how he made his practice stand out and excel using the power of video and social media.

Listen right now and learn the specifics of how Dr. Bailey made video work for him like gangbusters, including:

• How to design your marketing videos to get patients excited about what you offer, while pre-educating them on functional medicine.
• What social media channels to use for the best (and most affordable) local results.
• The optimal video length and format to maximize engagement and conversions.
• How to incorporate video with an autoresponder email series to enhance patient education efficiency.
• What tools and resources you really need to produce a great video (hint: it’s a lot less than you think).
• And much more...

Resources mentioned in this podcast:

Evolution of Medicine Practice Accelerater
Free Online Marketing Training from EvoMed (Eventbrite Webinar)

This week on the Evolution of Medicine podcast continues our “Success Leaves Clues” series, “From Matrix to Action” and welcome former Functional Forum guest Dr. Lara Salyer of Health Innate. Dr. Salyer, DO was featured on the Functional Forum this year, is an enthusiastic member of our Practice Accelerator program, and runs a functional medicine practice in rural Wisconsin.

In this podcast, Dr. Salyer shares one of the most impressive innovations we’ve ever heard in functional medicine: how to take the most time-consuming, cumbersome part of functional medicine: filling out the matrix/intake; and turn it into a fast, efficient and participatory exercise using group visits.

Dr. Salyer’s idea of cross-pollination between the initial appointment and group visits is an absolute game-changing strategy for functional medicine practitioners…and she’s proven it works.

Plus you’ll learn:

• How Dr. Salyer introduced the idea of functional medicine to her small Midwest community
• Which patient education and marketing tools and technologies have been most valuable in building her practice
• Exactly how she sets up her initial appointment/group visits to maximize efficiency in filling out the matrix

This week on the Evolution of Medicine podcast, we continue our “Success Leaves Clues” series. Each week we will be interviewing doctors who are building the practices of the future and learning from their strategies that can make it easier for you to build your practice no matter where you are in the world.

We welcome Dr. Sonza Curtis as part of our Success Leaves Clues. Dr. Curtis graduated from the University of Nebraska Medical Center, with a Masters of Science in Physician Assistant Studies.  She then went on to complete her Doctorate of Naturopathy for Health Care Professionals.  In 2014, Dr. Curtis became one of only three Georgia doctors Certified in Functional Medicine.

In this podcast, you're going to hear about her journey from being a physicians assistant through naturopathic medicine and finally to functional medicine, and what's so exciting about this podcast is there's tons of value for anyone who's looking to take the first step on the journey towards building successful practice.

So much great stuff here in how to build a low overhead practice, some of the technology that she's learned how to use through the Evolution of Medicine Practice Accelerator, how to keep a low overhead practice, how to build a connection with local integrative providers that now pay her rent, and just so many other ways in which Sonza has built such an amazing practice. I think there's value in here, no matter what kind of practitioner you are, and I really hope you'll enjoy it. This is part of our Success Leaves Clues podcast series, enjoy.

This week on the Evolution of Medicine, we continue our popular “Success Leaves Clues” series. We feature Dr. Bill Hemmer, a chiropractor from central Illinois who is bringing functional medicine to his small hometown with a population of only 4500. It was an incredible half an hour for any health professional who is in the business of trying to transform the health of their community.

​Dr. Hemmer has been part of our Practice Accelerator ​community for the last year, and has built an incredible practice focusing on helping his community recover their health, especially using language and memes that appeal to his specific demographic. 

On this podcast you will here:

1. Why Bill has used “the twelve-step process” and “health scoring” in a way that makes it easy for people to understand what he is doing.
2. How Bill has used technology, including autoresponders, to educate the masses and close them into his programs consistently.
3. Some step-by-step guides on how to set up a practice that serves a small town, and what you need to have: the health coaching and the community.