Practice Marketing Series, Episode 1: Education-Based Marketing

Welcome to the Evolution of Medicine podcast! On this episode, James sits down with his friend and colleague, Uli Iserloh, PhD. Uli is the Chief Operating Officer at the Evolution of Medicine and founder of Big Boost Marketing, where he helps practitioners build education-based marketing structures for their practices. This episode kicks off our Practice Marketing Series, which will give functional medicine practitioners a step-by-step guide to taking their practices to the next level. Highlights from this episode include:

• Understanding the “hero’s journey” in marketing and how using the method of storytelling can accelerate your marketing efforts and engage patients, both current and potential
• What an education-based marketing infrastructure would look like in your practice
• How the process of buying a car is actually quite similar to marketing a functional medicine practice (you might be surprised!)
• How to differentiate your practice and services when marketing to patients
• How to not only attract patients to your website, but also continue engaging with them via email and social media
• How to define your marketing message
• And so much more!

Resources mentioned in this episode:

functionalforum.com/category/group-visits

youtube.com/watch?v=Bi4tzleWU_Y

functionalforum.com/category/success-leaves-clues