Practice Marketing Series, Episode 2: Niching

Welcome to the Evolution of Medicine podcast! In this episode, James and Uli sit down with Tara Scott, MD, a functional medicine physician from Akron, Ohio and one of the stars of the Practice Accelerator. This episode is the second in our Practice Marketing Series, which will give functional medicine practitioners a step-by-step guide to taking their practices to the next level. Highlights include:

• What niching in functional medicine means, and how to determine your niche
• How a practitioner who initially resisted niching her practice went through the process and built a remarkably resilient practice that has withstood COVID-19 and other challenges
• How Dr. Scott found the Practice Accelerator and why she recommends the program to other functional medicine colleagues
• How education-based marketing and a digital infrastructure will fortify your practice
• Why a simple email autoresponder will be a gamechanger for your practice
• And so much more!

Resources mentioned in this episode

goevomed.com/accelerator-special

goevomed.com/pivot

lifestylematrix.com/