Practice Marketing Series, Episode 5: Local Education Events

Welcome to the Evolution of Medicine podcast! On this episode, James interviews Olivia Joseph, DC, a chiropractor, Chinese medicine practitioner and clinical nutritionist from the St. Louis, MO area. Their conversation spanned the growth of her practice, how she markets her practice and attracts new patients, and how she has pivoted her practice during the COVID-19 pandemic. Dr. Joseph shared some great insight on how we can take a community-led practice model to the next level. Highlights include:

• Baseline principles for filling your practice
• How to get prospective patients to attend workshops (whether in-person or virtually) and ultimately book an appointment with you
• How marketing strategy has evolved over the years, and how even someone with no marketing or technology savvy can build a successful campaign
• Identifying a key staff member who can support the clinician in organizing and executing marketing strategy
• The major opportunity that exists for practitioners transitioning to functional medicine right now
• And so much more!

Resources mentioned in this episode:

thewellnessconnection.com

Practice Marketing Series, Episode 2: Niching

Practice Accelerator

SLIIM