Welcome to the Evolution of Medicine podcast! In this episode, Kristen Brokaw guest-hosts and interviews Benjamin Hardy, PhD, bestselling author and organizational psychologist. His latest book Personality Isn’t Permanent dives into fixed mindsets about who we think we are and how they can hold us back from achieving our goals and realizing our future selves. It was a great conversation, and one that all functional medicine practitioners, no matter where you are on your journey, should listen to—a ton of incredible insight shared. Highlights include:

• How the ways we explain ourselves can be a detriment to our future selves
• How labels can be both detrimental and helpful in personal development
• The concept of “future self” and how to get clear on your goals
• The difference between experience and learning
• And so much more!

Resources mentioned in this episode:

benjaminhardy.com

Welcome to the Evolution of Medicine podcast! In this episode, the fourth in our Practice Marketing Series, James sits down with chiropractor and author John Bartemus, a functional medicine doc from Charlotte, NC. John has built a very successful practice in the autoimmune niche, and he shares his insight on building digital marketing for his practice, specifically video marketing. John committed to making one educational video a day for a year and sharing them on his practice YouTube channel. He ended up exceeding his goal and build his practice exponentially by sharing his knowledge and expertise in a video format. His journey to successful practice marketing is one you can take, too. It was a super interesting interview with lots of tangible value for physician entrepreneurs. Enjoy! Highlights include:

• How to commit to creating and sharing a video every day to market your practice (John made a video every day for 411 days in a row—wow!)
• How to use video to market your practice, from pre-appointment to post-appointment
• The journey from practicing functional medicine clinician to published author and digital marketing wiz, and how you can make that journey, too
• And so much more!

Resources mentioned in this episode:

functionalmedicinecharlotte.com

Functional Medicine Charlotte YouTube channel

The Autoimmune Answer book

Welcome to the Evolution of Medicine podcast! In this episode, James talks with Michael Twyman, MD, a cardiologist from the St. Louis area, and dives deep into mitochondrial medicine. It’s a topic we’ve explored on the podcast before, but as more research is published highlighting the role of mitochondria in chronic illness, we want to continue providing up-to-date, valuable information to our practitioners. Dr. Twyman shares his knowledge of the latest research and how he is putting it into practice in his functional, integrative cardiology practice. A ton of wisdom shared in this episode—enjoy! Highlights include:

• The basics of mitochondrial medicine that practitioners need to know, plus more advanced research findings
• Educational resources for practitioners who want to dive deeper into this topic
• The symptoms and patient types that point to mitochondrial dysfunction
• And so much more!

Resources mentioned in this episode:

michaeltwymanmd.com

Practice Marketing Series, Episode 3: Diabetes Niche Funnel

Welcome to the Evolution of Medicine podcast! On this episode, James sits down with Brad Dyer, DO, a functional medicine practitioner from Kansas City. A former hospitalist, Brad has been practicing functional integrative medicine for a few years, but is making a big impact in his community. He talks about his journey to functional medicine, how he stays inspired and motivated in this field of medicine, and how he is integrating group visit care in diabetes treatment. There is so much to learn from this episode—enjoy! Highlights include:

• How Brad found functional medicine and knew he wanted to start practicing this way
• The turning point that helped him solidify his practice model and grow revenue
• The gamechanger that turned his practice marketing strategy into a major success
• And so much more!

Resources mentioned in this episode

The Community Cure book

premierintegrativehealthkc.com

Group Visit Toolkits

lifestylematrix.com

Welcome to the Evolution of Medicine podcast! In this episode, James sits down with Amy Mack, CEO of the Institute for Functional Medicine, to discuss IFM’s leadership in the functional medicine space and the pivots the organization has made in response to COVID-19. One of the biggest changes the organization faced was transitioning their Annual International Conference, considered one of the best and most well-attended educational conferences in functional medicine, to a virtual platform. While Amy acknowledges the challenges of building a virtual community, she is excited for all the 2020 conference has to offer, including perspectives on how we can build immune resilience within the fragile health of many populations. Highlights from this episode include:

• How IFM’s COVID-19 Task Force supports the functional medicine community and plans for its continued guidance during the COVID-19 pandemic
• How we can take ideas at the bedrock of functional medicine, like immune resilience, and bring them into the mainstream
• How IFM brought their Annual International Conference to the virtual space
• What attendees will learn at AIC this year, and new opportunities for engagement and networking virtually
• What IFM has planned for the future as the healthcare ecosystem continues to evolve
• And so much more!

Resources mentioned in this episode

IFM AIC registration

Welcome to the Evolution of Medicine podcast! In this episode, we have a special guest host filling in for James. Kristen Brokaw is the leader of the St. Louis Institute for Integrative Medicine. For the past decade, she has been building communities of functional medicine practitioners, helping them find their tribe and reach their potential in this space. She is joined by Bo Eason, former professional football player, actor, playwright, author, and one of Kristen’s mentors. Their high-energy, engaging conversation spans mindset, the power of stories, how saying “no” is a key to achieving greatness, and how functional medicine practitioners can still thrive, even during a pandemic. Highlights include:

• The power of stories and how the ones we tell ourselves shape our lives
• How to move past the “it’s not about me” mindset
• How you should be thinking about making a declaration in your life, while avoiding the tendency for perfectionism
• Why elimination is key to becoming the best at what you do
• How to find the silver linings in the COVID-19 pandemic and take the lead in your practice and community

And so much more!

Welcome to the Evolution of Medicine podcast! In this episode, James and Uli sit down with Tara Scott, MD, a functional medicine physician from Akron, Ohio and one of the stars of the Practice Accelerator. This episode is the second in our Practice Marketing Series, which will give functional medicine practitioners a step-by-step guide to taking their practices to the next level. Highlights include:

• What niching in functional medicine means, and how to determine your niche
• How a practitioner who initially resisted niching her practice went through the process and built a remarkably resilient practice that has withstood COVID-19 and other challenges
• How Dr. Scott found the Practice Accelerator and why she recommends the program to other functional medicine colleagues
• How education-based marketing and a digital infrastructure will fortify your practice
• Why a simple email autoresponder will be a gamechanger for your practice
• And so much more!

Resources mentioned in this episode

goevomed.com/accelerator-special

goevomed.com/pivot

lifestylematrix.com/

Welcome to the Evolution of Medicine podcast! On this episode, James sits down with his friend and colleague, Uli Iserloh, PhD. Uli is the Chief Operating Officer at the Evolution of Medicine and founder of Big Boost Marketing, where he helps practitioners build education-based marketing structures for their practices. This episode kicks off our Practice Marketing Series, which will give functional medicine practitioners a step-by-step guide to taking their practices to the next level. Highlights from this episode include:

• Understanding the “hero’s journey” in marketing and how using the method of storytelling can accelerate your marketing efforts and engage patients, both current and potential
• What an education-based marketing infrastructure would look like in your practice
• How the process of buying a car is actually quite similar to marketing a functional medicine practice (you might be surprised!)
• How to differentiate your practice and services when marketing to patients
• How to not only attract patients to your website, but also continue engaging with them via email and social media
• How to define your marketing message
• And so much more!

Resources mentioned in this episode:

functionalforum.com/category/group-visits

youtube.com/watch?v=Bi4tzleWU_Y

functionalforum.com/category/success-leaves-clues

Welcome to the Evolution of Medicine podcast! On this episode, James sits down with Julie Foucher-Urcuyo, MD, functional medicine physician, four-time CrossFit Games athlete, and host of the Pursuing Health podcast. Her talent and drive have made her well-known in both the functional medicine and CrossFit spaces, and she is poised to make a big impact in healthcare. It was an excellent conversation and I think you’ll learn a lot—enjoy! Highlights include:

• Understanding the synergy of functional movement and functional medicine
• Julie’s definition of CrossFit, and why she encourages people to look beyond common perceptions of the sport
• How CrossFit and functional medicine compare when addressing misconceptions and educating people on the health benefits each provide
• What it was like to pursue medical school while competing in the world of CrossFit
• What we can learn at the cross-section of resilience, CrossFit and the future of medicine
• And so much more!

Resources mentioned in this episode:

instagram.com/juliefoucher/

pursuing-health.com/ph-podcast/

pursuing-health.com/

goevomed.com/lmrc

Welcome to the Evolution of Medicine podcast! In this episode, James continues the Group Visit Series with Swathi Rao, PA-C, who owns and operates a functional medicine practice in Indianapolis, IN. What makes her practice unique is the focus on the power of community in conjunction with group visits to inspire lasting lifestyle change in her patients. In addition to running successful group visits in her practice, Swathi has tapped into the local community, like restaurants and yoga studios, to build new business and maintain the health of the patients she’s seeing in-clinic. It’s an interesting avenue of the group visit model that we haven’t yet explored on the Group Visit Series, and I think it will really impact your perspective on group visits and how they can become integral to the communities they service. Highlights of this episode include:

• Swathi’s journey to functional medicine and to discovering the power of group visits
• How she separates group events for patients and group medical visits when billing insurance
• How she leverages the value of the group visit community structure for the benefit of both her community and her patient base
• How Swathi maximizes peer-to-peer interaction in her group visits
• Her tried-and-true strategies for recruiting patients to group visits
• Why some of her best referrals aren’t coming from the usual sources
• Her profound advice for practitioners who are still on the fence about group visits
• And so much more!

Resources mentioned in this episode:
goevomed.com/accelerator
functionalforum.com
bewellfamilycare.com