We at the Functional Forum as massive fans of Marks Daily Apple, a really practical paleo blog started by ex-professional athlete Mark Sisson. Mark has been inspiring people all over the world for a couple of decades and his blog is a natural digital extension of his core mission.

With the paleo movement now in full swing, Mark is now interested in influencing the work of doctors as well as end users.

What you will learn

• Hidden genetic switches and lifestyle mismatch
• The rise of paleo and the microbiome
• Why doctors need to be part of the paleo movement

In the third in our special series of practice management podcasts, we looked at one of the most consistent areas of weakness for practices delivering root cause resolution medicine. Marketing. As doctors come from Western medicine they sometimes this marketing isn't necessary, but remember, pharmaceutical companies spend billions on marketing each year, driving patients to doctors by "Ask your doctor if..."

Matt, and his partner Dr Charles Webb from Freedom Practice Coaching, has been developing the "Patient Lead Flow" model for 10 years and now teach it to doctors as part of their FPC Bootcamp. Please visit fcpbootcamp.com for more information.

What you will learn

• Why integrative doctors have a moral obligation to market heavily
• Why marketing to a niche is crucial in connecting
• How to pre-educate patients to set yourself up for success